British supermodel, Naomi Campbell 45, is the new promotional face of Irish company Newbridge Silverware.
Campbell will be fronting the new ‘little blue box’ venture for the next two years, giving her face and time to promote the campaign.
Newbridge Silverware is famous for its association with the annual Rose of Tralee competition, where Newbridge Silverware offers the winner of the Rose of Tralee the chance to be one their global ambassadors for a year.
The concept behind ‘little black box’, CEO, William Doyle has said: “Our new campaign will focus on the joy of giving or receiving a gift from Newbridge Silverware. It doesn’t matter what the occasion is, when you receive a gift in our famous blue box, be it homeware or jewellery, you know it will be something special.”
On fronting the promotional campaign, Campbell said: “For me this partnership is about making affordable, quality design available to style lovers all over the world. I look forward to working with Newbridge Silverware to help tell their story over the next two years.”