Ryanair have corrected the confusing booking layout on their website to prevent customers purchasing travel insurance that they do not want.
To book with the budget airline, people must click through various pages to confirm that they do not wish to purchase ‘add-ons’ such as hotel visits, car hire, extra baggage, special baggage and others.
Near the top of the list is the option to purchase insurance, and instead of customers given a straight-forward yes or no option, they must trawl through the list of countries to find the ‘Don’t insure me’ option somewhere underneath Denmark.
As ‘Don’t insure me’ is not an actual country, the National Consumer Agency (NCA) advised Ryanair of its concerns following an investigation in September.
They stated that Ryanair was presenting information in relation to the sale of travel insurance in a manner which was unclear, ambiguous and could cause some consumers to unwittingly purchase a policy.
The airline has now changed the layout of the website and the consumer agency are now satisfied that the possibility of a consumer purchasing unwanted travel insurance has been significantly reduced.
“We welcome Ryanair’s decision and our engagement with them on this issue serves as a reminder to all traders that consumers must be provided with clear and transparent information and not be exposed to unfair or misleading commercial practices,” said National Consumer Agency chief executive Karen O’Leary.
“These requirements are set out in law and traders are required to ensure that they are in compliance.
“Where the Agency believes that consumer law is not being complied with, we take a proportionate response and make full use of the various options available to us to ensure that the detriment caused to consumers is mitigated as soon as possible”.