Roscommon artist’s mural opens Belfast Pride

Roscommon artist mural opens Belfast Pride

Irish artist’s mural paves the way for Belfast festival

An Irish artist has unveiled a huge streetart mural ahead of this year’s Belfast Pride to demonstrate the importance of inclusivity and openness.

Joe Caslin, from Roscommon, has teamed up with vodka giants Smirnoff to create the large-scale installation on the side of a building in preparation for the festivities on 6 August.

The Love Wins mural depicts a Belfast couple who travelled to America earlier this year to get married smiling and embracing one another.

It is accompanied by a portrait exhibition which explores the interweaving themes of friendship, community and celebration.

Roscommon artist mural opens Belfast Pride
Joe Caslin

“For me, family is simply a group of people who love and help each other. Through the project I wanted to delve deeper into what togetherness means in today’s society while also celebrating partnership, friendship and community,” Joe said.

“I was delighted when Smirnoff approached me about working together on this inclusivity project.

“During this year’s Belfast Pride festival there will be an outpouring of tolerance and love, but we are also reminded that there is still work to be done to create a more open society.”

The project was inspired by Belfast Pride’s 2016 festival theme We Are One, which aims to celebrate the concept of family and the wider support network of those in the community.

Belfast Pride is Ireland’s largest lesbian, gay, bisexual and transgender festival and ranks in the top ten largest Pride parades in the UK! Belfast Pride is a protest and a celebration – a stand for equal rights and a proud and inclusive celebration of LGBTQ+ lives.This year the festival runs from Friday 29th July to Sunday 7th August. The programme features a diverse programme of events aimed at appealing to all tastes and fully representing the community.

Follow the progress on Twitter:  and 

Follow artist Joe Caslin online: @joecaslin 


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