Guinness is set to have a new logo for the first time in more than a decade.
Since the 1800s, the distinctive harp has been synonymous with one of Ireland’s most famous exports, as it undergoes its latest revamp.
Designed by London-based independent brand agency Design Bridge, the changes are subtle, but noticeable all the same.
The iconic ‘Estd. 1759’ text no longer straddles the harp but is actually imposed onto it.
The new logo also looks more modern, with a sharper harp accompanied by a new font for the word ‘Guinness’.
Design Bridge said: “It’s not often you get to re-design one of the world’s most famous brand marks, so this project was a real labour of love and a shining example of our creative philosophy.
“The new harp is a sympathetic revolution of the original brand mark – a contemporary take on the brand’s heritage.
“We think Arthur Guinness would be proud.”