Country crooner Nathan Carter, the 24-year-old singer, songwriter and multi-instrumentalist will launch Britain’s first mobile record shop this month, in order to help all people get access to his new album Beautiful Life.
Music fans are finding it harder than ever to purchase physical copies of newly released CDs over online downloads, with many independent record shops being forced to close.
Services such as Meals on Wheels and mobile libraries are on offer for the elderly in particular, but there is nothing to cater for their musical needs.
Inspired by this month’s Record Store Day, Nathan Carter has now taking the matter into his own hands to make sure his new album is accessible to everyone.
The Nathan Carter Mobile Record Shop will travel across the country, stopping at towns without record shops and giving ‘in-sotre’ performances along the way.
“The internet is a wonderful thing, and a fantastic way of discovering music, but we can’t assume everyone has computers on which to do this,” says Nathan.
“People still want to connect with music beyond the digital world and it’s sad there aren’t as many local record shops anymore for them to do that. A mobile record shop is the answer!”
A spokesperson from the British Recorded Music Industry is welcoming the initiative.
“Lately we’ve seen a welcome pick-up in the number of outlets stocking music off the back of a vinyl revival and greater resilience in demand for CDs – as fans increasingly look to streaming services for their day to day music, but still like to buy and own favourite recordings when it comes to the artists they love,” said Gennaro Castaldo.
“So Nathan’s first mobile record shop is an inspired idea that will go down especially well in the corners of the country where there are few record stores.”
It’s a characteristically fan-focussed scheme from Nathan who learnt his trade singing in pubs and clubs fter moving from his native Liverpool to Ireland as a teenager.
After being spotted singing in a pub by John Farry, Nathan released an album independently which outsold the likes of One Direction, Kodaline and Michael Buble to shoot to the top of the Irish Album charts.
Nathan explains: “Starting off singing in pubs and clubs, I’ve built the business from the ground up, to where it is today. I do admire talent shows like X factor, but wanted to do things my way.
“Similarly with my new album I thought, wouldn’t it be interesting (and fun) if I were to bring my music to people in a different way.”
- The Nathan Carter Mobile Record Shop takes to the road on May 12.
- Beautiful Life is out on Decca on May 11.
The Nathan Carter Mobile Record Shop – Schedule:
Tuesday, May 12
Liverpool, Manchester, Leeds
Wednesday, May 13
Nottingham, Birmingham, Ipswich
Thursday, May 14
London (Tottenham), Cambridge, Norwich
Friday, May 15
Leicester, Luton, Chatham
Saturday, May 16
London (Camden), Corby, Norfolk (Hunstanton)
Sunday, May 17