McDonald’s McMór burger is not ‘Artisan’

Mac D 0486 90232203

McDonald’s Ireland, last Tuesday, extracted the term ‘artisan’ from their promotional content for their new and traditional Irish burger.

The McMór burger has been causing some controversy recently when McDonald’s coined the term when describing the burger, which  features traditionally Irish ingredients cabbage and bacon. Other ingredients include; Irish beef, Charleville Cheddar and Ballymaloe Relish.

The Food Safety Authority of Ireland state, by their guidelines, that the food created must be made in controlled amounts by artisans, with little mechanical input into the creation process and ingredients need to be locally sourced nearby.

The fast food giant has bowed to The Food Safety Authority of Ireland  and have withdrawn the term on its promotional sites.



Sign in or create your account to join the discussion

Register now to keep up to date with all the latest:

  • Irish News
  • Sport
  • Community and Entertainment

Sign up to our Newsletter to be in with a chance to win a snazzy iPad and for all the latest...

  • Email updates
  • Regular features
  • Competitions and give aways