Make-up tips for women over 40

Make-up tips for women over 40

For many people, beauty routines become exactly that – a routine. You get into a habit of purchasing your favourite foundations, powders, concealers, etc. and applying them in the same steps day after day.

But realistically, this routine isn’t going to work for you your entire life. We subconsciously know our skin is changing as we age, but to be truly aware of it is another thing. Particularly after the age of 40, skin produces fewer lipids or fats, which leads to drier and rougher skin. In addition, gravity naturally takes hold, causing our skin to sag as the years go on.

It means you need to alter your beauty routine to match your changing skin, so here are some tips on how to re-evaluate your skincare routine once you hit 40.

One of the first lessons we’re taught about applying blush is to smile and brush it onto the apples of cheeks. However, as we get older, our face starts to go downwards, and as a result the smiling trick will have your blush closer to your mouth than your eyes. Now, apply closer to your cheekbones and blend it up and back, so it will define and lift your features.

Eyebrows also tend to get thinner as you get older. This is most likely caused from years of over-plucking, which can result in the hair not growing back at all. If you don’t fill them in with a pencil or brow powder, it can leave your complexion looking washed out and even older than you actually are – just make sure you get the shade right.

Blondes, choose something closer to your roots, and if you have silver or white hair, pick a soft grey tone. Brush your brows up and over, then bring the colour through the arch, all the way to where your brow would naturally end.

Avoid dark lipsticks and glosses. While the colour looks appealing in the tube, it actually enhances any wrinkles and lines around your mouth, as if you’re wearing ‘bleeding’ lipstick. Unless you have dark skin or plump lineless lips, ditch the dark colours.

Mascara can also bring attention to lines and dark circles around your eyes. Avoid wearing it on your lower lashes, since it makes your eyes look older and accentuates the under eye wrinkles.

Finally, the key to all this is to remember you’re not attempting to reclaim your younger self. Sometimes trying to look younger backfires and makes you look older than you are. Embrace your looks now and enhance what you have in the present.

© Cover Media

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