Respect the Water campaign aims to open eyes to water safety
The Royal National Lifeboat Institute (RNLI) has released a series of hard-hitting adverts in a bid to cut accidental deaths by drowning in British and Irish waters.
Its ‘Respect the Water’ campaign aims to encourage safer behaviour in and around water while highlighting its unpredictable nature. Deaths around the UK coast reached a five-year high in 2015, as 168 people lost their lives.
And as the RNLI continues on its mission to halve accidental coastal fatalities by 2024, it has produced a number of graphic adverts to emphasise the risks. As well as the on-screen adverts, it has launched posters, 30 second radio clips and social media graphics in both Britain and Ireland.
It has also placed tonnes of water across both countries to show people the power of water.
One of these tonnes has been placed at the Spanish Arch in Galway for the summer months to demonstrate how heavy a relatively small volume of water is – one cubic metre of water weighs one tonne.
The box holding the water is printed with important advice, such as how fast a rip current can flow. It is intended to be a visual and engaging way of delivering the message that no matter how strong a swimmer one is, they are no match for the power of water.