Hangover make-up trend

Hangover make-up trend
Photo by Burger/Phanie/REX Shutterstock (2021486au)

Puffy eyes welcomed as new beauty trend

Over the years we’ve seen plenty of weird and odd beauty trends that range from passable to outright bizarre. From dyed armpit hair to crooked teeth, trends from around the world never cease to amaze.

One of the newest and most bizarre trends comes out of Asia, where women are going for the opposite of a fresh-faced look by aiming for a somewhat worn down appearance.

And how are they achieving this? By purposefully making themselves look like they’ve partied all night long and imbibed too much alcohol, in order to achieve the ultimate “hangover beauty” look.

This trend hails from Korea and Japan. In Korea, beauty experts call it “aegyo sal”, which translates into “charming fat”. This particularly refers to the bags under the eyes that tend to be more prominent with a hangover, but Koreans see it as a look that makes them look younger and happier.

Aegyo sal can be achieved by applying highlighter and contour to the under-eye area, and darker eyeshadow used in the crease underneath the eyes also gets that faux-puffy appearance. There are also special two-toned pens available to purchase which specifically helps create the fake bags.

In Japan, the trend is called “byojaku” face, or “sickly” face. The goal here is to have pale skin with flushed cheeks, so you have a slightly feverish aesthetic akin to that of a hangover.

The key to this is to use plenty of red or pink blush under the eyes and to the high points of the cheeks to get a natural flush. To finish off the look, smudging black eyeliner makes it seems like a night-out has taken its toll on your once-perfect appearance.

Despite the fact this trend might seem odd, the hangover beauty experts do have some scientific research to back them up. According to scientists at the University of St Andrews in Scotland, they’ve found that having a rosy complexion directly correlates to one’s perception of healthiness, and perceived attractiveness.

The study found that people who are more physically fit have more oxygen in their blood, and this flushed complexion tends to make them look healthier. When you work out, your skin is inclined to become more red or rosy, as opposed to unhealthy people whose skin tends to have a darker, more translucent pigment due to the fact their skin doesn’t have as much oxygen in their blood.

As a result attractiveness mostly relies on how healthy you look, so giving yourself a rosier complexion like in the hangover make-up look maybe isn’t as far-fetched as you thought.

© Cover Media


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