We’ve all seen the pictures of distraught Brazilian fans following their 7-1 drubbing by Germany, but spare a thought for one pub whose drinks promotion made them victim to more than just a few embarrassing photos.
The Roisin Dubh in Galway pledged on Facebook to start the night selling one German and one Brazilian beer for €4 each.
They then promised to shed 50 cent from the price of each one each time the participating country scored – not anticipating that Germany would be the first ever semi-final World Cup team to rattle the net seven times.
By half-time the nominated German beer Erdinger, which started off priced at €4, was being sold for €1.50 following the Germans’ first-half, five-goal scoring spree.
And, by the end of the night, the beer was going for only 50 cents, having been slashed seven times for each of the Germans’ goals, prompting their Facebook followers to ask that if two more were to go in would they start paying their customers to drink it.
But the pub took it all in good heart, and last night advertised another drinks promotion for the Netherlands v Argentina match – which luckily finished 0-0 for them after 90 minutes.