Facebook users set to direct buy from news feed

Facebook 263

Facebook is testing a new feature which will allow its users to purchase goods by simply pushing an on-screen ‘Buy’ button.

It means that the social media giant will be able to generate more profit for itself by providing direct sales to businesses to cut out the ‘middle-man’ in online shopping.

“People on desktop or mobile can click the ‘Buy’ call-to-action button on ads and page posts to purchase a product directly from a business, without leaving Facebook,” Facebook said in an online post.

So far the test has been limited to a small number of medium sized businesses in America.

Facebook have said that they will safeguard users’ debit or credit card details if it were to become a wide-spread, stressing that the feature will be built with privacy and security in mind.

Facebook said: “None of the credit or debit card information people share with Facebook when completing a transaction will be shared with other advertisers, and people can select whether or not they’d like to save payment information for future purchases.”

Register now to keep updated with the latest Irish news

  • Email updates
  • Competitions and give aways
  • Full access to 28 years of archives

Sign up to our Newsletter to be in with a chance to win a snazzy iPad and for all the latest...

  • Email updates
  • Regular features
  • Competitions and give aways