David Beckham’s latest H&M campaign unveiled

David Beckham's latest H&M campaign unveiled

David Beckham’s latest campaign for H&M has been released, this time focusing on body wear

The former football star has appeared in a range of promotional shots for the company over the years, most famously sporting underwear in some images. Unfortunately for his female fans he is fully clothed in the latest shots, which were taken by photographer Mario Sorrenti.

They are to promote his new range of body wear, comprising jogging bottoms, sweatshirts, T-shirts, vests and shorts, all in a relaxed palette of grey, taupe, black, white and pale blue.

“Everything about my Bodywear for H&M has to be authentic,” David told WWD. “If I wouldn’t wear it, then it doesn’t go in the collection. I want to choose a range that has great quality and design, but is affordable.

“I’m always trying to evolve the Bodywear collection, and include classic pieces like sweaters and track pants that I would wear out, or at home.”

In one shot David sits on a bench gazing moodily into the camera, wearing a slim-fitting round neck taupe sweater and grey marl sweatpants. Another sees him in a simple pair of black drawstring trousers and a white T-shirt as he leans against a wall, while the final has the star layering a black sweatshirt over a light top with a pair of matching black trousers.

The collection will be available to buy from 4 February (16), with prices ranging from 14.99 euro for a vest to 34.99 for a sweatshirt. Items will go on sale in store and via the company’s website, while the ads will feature in March (16) fashion magazines.

David has teamed up with Belstaff in the past and modelled for Armani, with the 40-year-old proud about the impact he’s had on fashion over the years – even owning his style missteps.

“Maybe I’ve sometimes overstepped the mark with something that a footballer in the past wouldn’t wear, and that’s led to trends or people trying new things,” he previously admitted to British newspaper Daily Star.

“Some people would probably look at me wearing the sarong (in 1998)… it’s been mentioned so many times over the years. But I thought it was great. Everyone should be allowed to be who they are and dress how they want.”

© Cover Media

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