Coco Rocha: ‘Why I need technology’

Coco Rocha: 'Why I need technology'
Featuring: Coco Rocha
Credit: C.Smith/

Model Coco Rocha was advised to stop using technology in order to be a “myth and a fantasy”.

The 27-year-old fashion star has a big online presence, boasting a million followers on Instagram and 1.46million on Twitter. She recently attended South by Southwest festival to discuss what tech means to her, and how initially avoiding it helped make her into the celebrity model she is today.

“Early on in my career, I needed technology,” the ‘digital supermodel’ told the audience. “They said to stop doing what I was doing, and to make everything a myth and a fantasy, and now those people are posting about their food, what they’re watching and the pajamas they wear.”

Also during her talk Coco pointed out that the fashion industry is slow in updating and changing its ideas, and that the last “newest” idea it had was mass production.

However, she is just as opinionated when it came to discussing the tech world, insisting that the sooner it realises that it needs fashion, the more successful it will be.

One aspect she thinks should be explored is 3D printing as it would open the door to more bespoke designs rather than hundreds of the same piece.

“We all want to look unique,” she explained. “Mass production works, but we all want to personalise what we wear – we want a story behind it – and that’s where tech can help us out.”

She’s so passionate about educating others she has teamed up with photographer and multimedia artist Steven Sebring on book, Study of Pose through an app which shows a pose in the entire 360 degrees.

Coco has previously discussed at length the power that technology, especially the internet, has given her.

In 2010 she penned a piece for the New York Daily News about models deemed “too fat” for the catwalk, which saw her become a viral phenomenon.

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