The Senet Group, the independent body set up by Britain’s four leading gambling companies to address betting issues, have launched a new advert campaign to curb dangerous gambling.
The 30-second videos are available to view on YouTube at present, before being launched on TV on Friday.
Both use the #BadBetty tagline along to the tune of famous rock song Black Betty so gamblers are aware when they are making a bad bet, whether when angry, upset or when spending more than they can afford.
One is based around a man on a roulette machine who is growing short of money and the people around him start singing the tune to prompt him to stop playing.
The other is of a man at home who tries to chase a bet after a bad result and his family do the same for him.
The one based around gaming machines finished with: “If you’re betting more than you can afford it’s a bad betty. So pause for a moment and think again.”
“If you’re betting when you’re angry or frustrated it’s a bad betty. So pause for a moment and think again,” finishes the second.
The Senet Group’s tagline “WHEN THE FUN STOPS, STOP” closes the adverts.
The body’s responsibilities ensure that the four bookies comply to commitments they have made to protect the vulnerable.
On their website they state that they “will be able to “name and shame” or impose fines on operators who breach these undertakings.”
They also list the measures that their members have committed to:
- a voluntary TV advertising ban on sign-up offers (free bets and free money) before 9pm
- withdraw all advertising of gaming machines from betting shop windows
- dedicate 20% of shop window advertising to responsible gambling messages