Average parent spends extra £166 over half-term

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The average parent will spend an extra £166 in an attempt to entertain their children during half term according to a new study.
The Brave Bones Club, a website to inspire parents and children alike on adventure ideas, also found that up to three per cent of families spend as much as £500 over half-term breaks.
The website, which gives children a series of challenges to keep them entertained for relatively low cost, is run in conjunction with Kerry Foods’ Cheesestring and Yollies products.
The survey found a total of 63 per cent will fork out the money for extra food, while 26 per cent will feel pressured to pay for their children to take part in expensive activities such as holiday camps or childcare.
  • One in five parents admit they run out of inspiration to keep their children occupied over half-term and weekends
  • A third of parents (31 per cent) admit by 11am on Wednesday they run out of ideas and can’t think of anything else for their children to do.
  • A further quarter (26%) say that they run out of inspiration as soon as half-term starts
Merrion park 90350634Around 46 per cent spend extra money on transport while 59 per cent of parents will be taking their children to theme parks and 42 per cent will fork out for cinema tickets. Meanwhile nearly a fifth (19 per cent) of parents simply hand over an extra allowance to their children.
It also reveals that 22 per cent of parents dread half term because it is expensive keeping their children entertained.
And it seems mothers and fathers begin to struggle coming up with original and entertaining activities for their children to enjoy.
This added pressure results in 3 per cent of them spending as much as £500 trying to please their children during half-term.
But parents seem to be taking advantage of free events too, with many choosing to play outside.
Going to the park (60 per cent), throwing a ball together (48 per cent) and kicking a ball (47 per cent) topped the list of ‘low costing’ outdoor activities.
To help inspire parents to spend more time having adventures with their children, Cheestrings & Yollies are partnering with adventurer Steve Backshall to encourage children to join The Brave Bones Club.
Developed to help grow kids’ confidence with essential life skills through play, Steve is launching a new campaign to bring ‘Playspiration’ in bundles in a bid to help parents out – and for those who are worried about cost Steve has lots of tips that cost absolutely nothing.
Backshall says: “I’m really proud to be working with The Brave Bones Club to encourage kids and parents to play more. My own experiences of exploring my environment and creating adventure with family and friends played a huge part in my formative years, helping to build my skill set and confidence. That’s why I feel so passionately about bringing out the inner-adventurer in adults and kids alike.”
Check out Steve inviting children to join him in a series of adventures here:
  1. Going to the park (60%)
  2. Throwing and catching a ball (48%)
  3. Kicking a ball (47%)
  4. Looking at wildlife (46%)
  5. Going on nature trails (45%)
  6. Playing sports (45%)
  7. Riding a bike (44%)
  8. Playing with animals (36%)
  9. Looking for wildlife (35%)
  10. Building a den (33%)
  11. Putting up a tent (31%)
  12. Riding a scooter (30%)
  13. Flying a kite (22%)
  14. Preparing a vegetable patch (18%)
  15. Identifying planets and stars (17%)
  16. Climbing a tree (15%)
  17. Skating (12%)
  18. Building a fire (10%)
  19. Learning to fish (6%)
  20. Building a treehouse (5%)

For inspiration, visit the website here where you can win family days out too.


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