Irish band sparks Guinness' interest
Irish band's logo may grace Guinness glasses of the future. By Shelley Marsden - 26/03/08
GOOD things come to those who rock, as a London-Irish band have discovered.
When North Londoners “Keltica” patented a new logo which they named 'the Electra Harp', they had no idea that it would be used for anything other than their own promotional purposes.
But they weren’t counting on a friend, who noticed it bore a resemblance to the famous Guinness harp and emailed it to Guinness, for ‘a bit of a joke’.
“Our mate sent the logo over to Guinness to wind us up really”, said guitarist Wilz. “They thought it would go straight to spam, or that Guinness would sue us, because it looks like their symbol!”
However, it looks like the world-famous brewers might be thinking of giving the Guinness brand a 21st century facelift and ridding it of its image as an ‘old man’s drink’.
To the amazement of the group, Guinness spotted the email and were impressed with both the logo and this new, unsigned Irish band.
Keltica’s ‘electra harp’ has now been passed on to the brand team; who are considering using it in future advertising campaigns.
Said Wilz; “Our music is reflective of Ireland present and past, and our electra harp is a futuristic adaptation of the Irish harp, also the national symbol of Ireland. It’s metaphor of the futuristic technological society we live in.”
If you'd like to finds out more about Keltica and the 'Electra Harp' logo that's caused all the fuss, go to www.kelticaonline.com.
For the remainder of this article, see this week's Irish World
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