Two thirds of Irish households have an Argos catalogue, and there are 37 stores across the country, writes Fiona O’Brien
This year marks the 20th anniversary of Argos in the Republic of Ireland, and the store has conducted a survey to find out about the Irish shopper. Their new research highlights that Irish consumers are cautious when making a purchase and favour traditional shopping channels.
The idea of popping into stores on high street/town centre is still a preferred way to shop in Ireland, with over a third of people surveyed visiting regularly, compared to 9.4 per cent who shop often on their personal tablet and 16 per cent who shop regularly on their mobile phone.
Other statistics include:
• 2016 Irish consumers are bargain hunters and opportunistic – 63 per cent
• love the thrill of finding a bargain
• It appears Irish mammies don’t know best with only 13 per cent of people trusting their mother’s opinion when shopping
• Some of the top factors for Irish consumers when spending money include value for money and good customer service
• Two thirds of Irish homes contain an Argos catalogue
When it comes to shopping, mum doesn’t always know best with only 13 per cent stating that they would trust their mum to help them. Similarly, only 17 per cent admit that impulse purchasing drives their shopping habits. Andy McClelland, Operations Manager, Argos Republic of Ireland said “Argos has been at the forefront of Irish retail for 20 years, serving and responding to the needs of the Irish consumer.
“Our catalogues are still a favourite in Irish homes and in 2015, over one million Argos catalogues were sought by Irish consumers. “It is also evident that our services such as Check and Reserve and Online Reviews are very important to the Irish consumer with over a third (37 per cent) of those surveyed reading reviews online before making a purchase and similarly, close to three in ten people (29 per cent) appreciate being able to reserve a product online before picking up in store.”
On average, people in Ireland own 15 products from Argos – including the home & furniture range as well as technology, garden, toys and sports & leisure, as customers have a product range of over 25,000 items to choose from. The Irish shopper first experienced the catalogue giant on 21 January, 1996 when stores opened at Mary Street and Nutgrove in Dublin and Cruises Street in Limerick. Four more stores followed in 1996, and over the years, 34 additional Argos stores opened across the country.
Find Argos on their website:www.argos.ie