NEWS — 17 July 2014

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More than a third of UK children have never made a sandcastle according to a new survey.

The discouraging figures collected by First Great Western researchers also showed that one in ten children of the iPad generation have never even set foot on the sand of a British beach.

On top of all that more than half of children have never skimmed stones or gone crabbing and 43 per cent of kids have never tried to hear the waves crashing by holding a shell to their ears.

The train firm has released its sad statistics, based on 2,000 answers from children aged between 4 and 16, in a bid to entice people to use rail services to discover more of the country.

Philip Edgerton, head of marketing, said: ‘A lot of individuals and families may not even know about the plentiful beaches, landscapes and landmarks the UK has to offer.

‘With so many of these in the south west, First Great Western really wants to help allow you to visit great places and get more children enjoying the British seaside this summer holiday.’

The full results are as follows:

• More than a third (36 per cent) of children in the UK have never made a sandcastle
• More than half (53 per cent) have not fished for crabs
• 38 per cent have never eaten an ice cream on a British beach
• 43 per cent have never held a shell to their ear to listen to the sound of the sea
• 52 per cent have never skimmed stones in the sea
• 12 per cent of parents admit they have simply forgotten about the good things we can do in this country
• 80 per cent of British children have not been to Stonehenge
• 85 per cent have never been to the Roman Baths in Bath
• 73 per cent have never visited the Tower of London
• 54 per cent haven’t been to a farm

Actress Caroline Quentin said: “I’ve always loved travelling to UK landmarks and landscapes with my family. We’re so lucky to live in Devon where there’s a wealth of stunning natural beauty.

“My children have been lucky enough to grow up by the English seaside and experience all the great things I did, and loved, as kid in the great outdoors.”

In today’s times of budget holidays a quarter of parents now believe that overseas holidays are cheaper, and 45 per cent would rather go abroad in order to avoid poor UK weather.

First Great Western is pledging to help British families discover something new in 2014, and have produced a guide to finding the UK’s hidden gems via its Facebook app The Inside Track.

 

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