ARTS AND FEATURES — 26 March 2014

One4all celebrates the Irish Mammy with new video

TV presenter and Mum Lucy Kennedy took to the streets of Dublin recently for One4all to find out what people really think of Irish Mammies – and put together a short video of the best answers.

Almost three quarters of Irish people (73%) say that they are turning into their Mother as they get older according to a new survey.

The research, carried out by One4all the seriously smart gift card company, into Irish mammies ahead of Mother’s Day reveals that over a third (39%) use similar phrases or sayings to their Mum while 28% claim to have a similar personality to their Mum.

According to the One4all survey, 43% of people polled say that their Mum has some annoying traits with slurping tea loudly, repeating herself, always being right, and talking too much topping the list of things that get on our nerves. Other annoying habits include saying goodbye several times on the phone before hanging up and getting song lyrics mixed up.

The philosopher

Almost half of those polled (41%) in the One4all survey say their Mum has funny phrases or sayings which she uses regularly and it seems that the Irish Mammy is quite philosophical when it comes to everyday life with ‘What’s for you won’t pass you by’, ‘Everything happens for a reason’ and ‘Say a prayer to St. Anthony’ coming out as the most popular phrases. Other favourite Irish Mammy sayings which featured on the list include ‘tis a great day for drying’, ‘you’ll be better before you’re married’ and ‘that person would buy or sell you.’

When it comes to cheering you up when you feel sick or down, a resounding 57% say that Flat 7-up is the Irish Mammy’s top fix all remedy. 1 in 4 claim that all can be mended with a hotel water bottle, while tea with sugar is the favourite mammy cure for any ailment according to 9%.

You remind me of my mother

Over a quarter of people questioned (28%) in the One4all survey say that men tend to choose a partner like their Mother. Of those that said this, the main reasons were that their partner and Mother had similar personalities and a caring and loving nature.

The trusted advisor

The survey also finds that roast dinners, home baking, the smell of her perfume and cuddles are just some of our stand-out childhood memories of our Mums. In fact, such is our close bond that over half (53%) say that their Mum is the family member that they always turn to for advice while only 6% say they would turn to their Dad. 30% say they turn to their Mum because she always tells it like it is while 15% say they trust their Mum’s opinion.

Mother’s Day gifts

The research also finds that 86% will buy a Mother’s Day gift this year with a third spending €50-€100 on a gift while 51% will spend under €50. A gift card is the top choice of gift for Mother’s day (30%) followed by flowers (24%) and clothes (13%).

This year One4all Gift Cards have a special edition Mother’s Day card available online at www.one4all.ie. The One4all Gift Card is a regulated multi-store gift card so you can be sure you are giving Mum a gift that will be appreciated this Mother’s Day. The One4all is available at your local Post Office and in selected PostPoint and Topaz Service Stations nationwide.

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